THE ULTIMATE SUMMER LOUNGING GUIDE: INSIDE 2026’S CHICEST DESIGNER BEACH CLUBS
Written By: Khansaa Houlbi
From Gucci to Jacquemus, fashion brands are taking over the summer capitals.
Summers are traditionally spent by the water, alternating between a quick dip to cool off and lounging to get that perfect golden tan. It’s the ultimate way to unwind, but a little extra design inspiration can make the day feel even more special.
Since lounging is such a big part of the season, doing it in style completely elevates the experience. If you’re planning to spend the whole day under the sun, beautiful surroundings just add to the fun. Consider this your guide to the ultimate beach club experience, where the itinerary is a dream lineup of beaching, poolside relaxing, and shopping. From Burberry in Greece and Jacquemus in Bodrum to Missoni’s return to Ibiza, here is how your favorite brands are transforming the world’s summer capitals.
Gucci x La Rose Des Vents | Courtesy of Gucci
GUCCI X LA ROSE DES VENTS
Gucci has brought its signature Flora prints to the Riviera, dressing up La Rose des Vents on Larvotto Beach for the summer. The house’s iconic botanical motifs now cover everything from the loungers to the embroidered logo parasols. To lean into the theme, Gucci adds installations by Belgian artist Mark Colle across the beach club. It gives the whole space a whimsical, Alice in Wonderland-esque garden feel, all set against the backdrop of the Monte Carlo coast.
Gucci x La Rose Des Vents | Courtesy of Gucci
D&G X CLAP HOUSE
What rhymes with leopard print? Dolce & Gabbana, of course! For its latest DG Resort Takeover, the house has headed to CLAP HOUSE in Talamanca, essentially painting the place in its iconic Leo print. The signature pattern is s-roar-ing across the loungers, parasols, and daybeds, bringing a serious dose of glamour to the entire property, from the wellness areas and pools to the restaurants. You can shop D&G’s’ exclusive Summer 2026 collection, grab a bite at Dose by Silvena, and finish it all up with a proper turn-up at the CLAP Pool Club.
D&G x CLAP HOUSE | Courtesy of Dolce & Gabbana
BURBERRY X ONE&ONLY AESTHESIS
One&Only Aesthesis has welcomed Burberry for the summer season, splashing a brand-new turquoise iteration of the house’s emblematic check all along the Aegean shoreline. You’ll spot the fresh print everywhere from the main pool area and gardens to the tennis and padel courts. Once you’re done with a challenging match, you can hop on the Burberry boat to explore the coast. For people who get a bit seasick (me, I am people), you can opt for the custom Burberry bicycles or buggies instead. While you’re at it, head over to the pop-up boutique to shop a curated selection of the 2026 High Summer collection, packed with summer essentials like shirts, bikinis, and raffia bags.
Burberry x OneOnly Aesthesis | Courtesy of Burberry
JACQUEMUS X MANDARIN ORIENTAL BODRUM
Jacquemus has landed in Turkey, bringing a heavy dose of the French Riviera along with it. The brand has checked into the Mandarin Oriental’s Blue Beach in Bodrum, packing the space with custom summer extras like branded paddleboards and backgammon sets. Naturally, shopping is also on the agenda, with custom Jacquemus buggies on hand to whisk you over to the boutique to browse the latest collection.
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Jacquemus x Mandarin Oriental Bodrum | Courtesy of Mandarin Oriental Bodrum
AMOUAGE X NOBU HOTEL MARBELLA
Amouage has settled into the Nobu Hotel Marbella for a scent-sational takeover celebrating its latest fragrance, Love Hibiscus. The property is now sporting ruby-red loungers and branded parasols, alongside playful details that nod to the perfume’s notes, like hibiscus drinks and palmiers. The collaboration extends indoors too, where villa guests get to take home the full Love Hibiscus bath collection. And if you want to dive deeper, why not try one of the intimate fragrance masterclasses?
Amouage x Nobu Hotel Marbella | Courtesy of Amouage
MISSONI X OKU IBIZA
Missoni’s colorful zigzag print is basically synonymous with the ultimate summer wardrobe, and the brand is leaning into that energy with a massive takeover of OKU Ibiza. Returning for the second year in a row, the Missoni Beach Club is completely engulfed in a fresh turquoise and green colorway, covering everything from the sun beds and parasols to the towels. It’s the perfect spot to just sit back and enjoy the turquoise waters of Cala Gració Bay, while sunbathing on the softest of textures and boldest of colors.
EMPORIO ARMANI X VEGA LA PLAGE
At Vega La Plage, Emporio Armani has settled in for the season, bringing rich maroons and warm burgundy tones to the Cannes beachfront. From the parasols to the daybeds, the sandy palette and seaside-inspired details create the perfect cocoon for a relaxed afternoon. The contemporary, coastal aesthetic extends right into the restaurant, making it easy to grab a mid-day bite between dips and round out the whole experience.
Emporio Armani x Vega La Plage | Via Instagram @emporioarmani
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