Written By: Khansaa Houlbi
Jonathan Anderson deepens the French maison’s ties to cinema by partnering with A24, expanding into live theatre at New York’s historic Cherry Lane.
Luxury fashion houses have amplified their courtship of cinema in recent years. We’ve seen Saint Laurent establish its own Oscar-nominated production house, while maisons like Prada routinely tap award-winning directors to lead their campaigns. Now, Dior is fortifying its ties to the seventh art with the announcement of a two-year creative partnership with indie powerhouse A24, bridging film, live theatre, and artist patronage.
BEHIND THE SCENES © OLIMPIA TALIANI DE MARCHIO | Courtesy of Dior
The announcement arrived with a playful short film directed by Aidan Zamiri, fresh off shaping many visuals for Charli xcx and directing her long feature project The Moment starring Kylie Jenner. In the clip, a lineup of cinematic fixtures and longtime pals of Anderson and the Maison – including Josh O’Connor, Drew Starkey, Camille Cottin, and Sabrina Carpenter – each step in to perform their own tongue-in-cheek interpretation of Jonathan Anderson himself, before the designer appears as his actual self.
“This is the start of an exciting partnership built around artists and storytelling,” Anderson said of the union. “Putting two creatively driven worlds side by side – you start to see what they pull out of each other that neither could’ve found alone. That’s where the interesting stuff happens.”
Drew Starkey
Sophie Wilde
Camille Cottin
Sabrina Carpenter & Jonathan Anderson
Anderson’s cinematic fluency is well documented. Beyond setting trends with his costume design for Luca Guadagnino’s Challengers and Queer, he has approached Dior’s historic relationship with film as a living dialogue, an angle he explored closely for his debut cruise collection. This partnership with A24 converts that creative momentum into long-term infrastructure.
The core of the initiative centers on New York’s historic Cherry Lane Theatre, which A24 acquired and reopened last year. Dior steps in as the venue’s premier partner, marking the first anniversary of its reopening with Both Ends, a one-off performance by Justin Vivian Bond directed by Zack Winokur. Paying homage to poet, playwright, and theatre co-founder Edna St. Vincent Millay, the production features costumes designed by Anderson, highlighted by an archival piece from Paul Poiret – the couturier Millay once wore, and the historical figure who directly informed Anderson’s Dior Winter 2026 collection.
CHERRY LANE THEATRE © Courtesy of A24
Beyond Cherry Lane, the two-year slate commits to developing emerging talent through curated programming, funding workshops, and creating practical on- and off-screen pipelines for film and theatre students. Rather than settling for a standard co-branded campaign, Dior and A24 are making a deliberate investment in sustained artistic patronage.
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