Written By: Rhea Lobo
Prada ameliorates the digital age with a hand-animated campaign starring Maya Hawke and Sadie Sink.
It was one thing to be a child sitting in front of the television watching cartoons unfold with pinpointed focus, to feel that once again as adults is another thing altogether. Drawing Prada: Animated by Hand, like a little time machine, transports us back to that fantastical world. Living in a cabin among the snow-packed woods, Prada works with veteran 2D animator John Pomeroy and photographer Glen Luchford under the direction of Miuccia Prada and Raf Simons for their 2026 holiday campaign, interlacing fashion and animation.
Courtesy of Prada
Courtesy of Prada
One of the reasons Prada’s short film has become world-famous, and still buzzing two weeks later, is for its hand-drawn, pencil-on-paper animations. You might have seen John Pomeroy’s animations from his work on Tom and Jerry (Various), The Simpsons Movie (2007), Fantasia 2000 (1999), Pocahontas (1995), among many other notable titles. Prada described the animation as ‘anachronistic’, because let’s face it, we all know hand-drawn is far and few found in our digital age and now comes with ‘traditional’ as a prefix. Even more so, Pomeroy evokes childlike fantasy and fun with snowball fights and mischievous furry creatures bobbing around the fireplace and goofing around in the snow. “Very cute little mice that want to abscond and steal a Prada shoe,” laughs James Pomeroy in the BTS video.
Courtesy of Prada
Courtesy of Prada
Courtesy of Prada
Alongside the fox, mice, and bats, a blizzard of stars stormed Prada’s campaign. Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Chen Haoyu, and Luther Ford all partook in the play with the help of Glen Luchford’s highly acclaimed live-action photography. Backdropped by the wooden cabin, lit by fireplaces, and blown away by gusts of sparkling winds, Prada’s ambassadors periodically lived through this fantastical world for 54 seconds under Ferdinando Verderi’s campaign direction. And bundling up these real life characters were knitted scarves and zip-up jumpers, soft cashmere knitwear, woolen coats, patent leather singback pumps, and the Galleria and Cleo bags.
Courtesy of Prada
Courtesy of Prada
Considering the continuous rippling since Prada dropped this campaign, it’s fair to say we’re all searching for that sense of nostalgia and wide-eyed wonder that came before the digital age. Coupled with Glen Luchford’s live-action shots, we’ve been gifted the exact measure of merriment we need for the holiday season – instead of a silver plate, it’s laid out on a blanket of snow, with a childhood-fav animator, and the most impish characters. Without a doubt, if the Maison turned Drawing Prada into a feature length film, we’d all be sat.
Courtesy of Prada
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