Loro Piana Turns to Houston: Inside the Fall/Winter 2026-2027 Campaign
Posted By: Sorbet
Campaigning Fall/Winter 2026-2027, Loro Piana travels to Houston, a city whose cultural identity was shaped almost single-handedly by art collectors John and Dominique de Menil.
The Menil Collection, Houston Texas | Courtesy of Loro Piana
Shot by Italian-American photographer Mario Sorrenti, Loro Piana‘s campaign unfolds across institutions the de Menil couple founded, threading the Maison’s collection through spaces built for art, contemplation, and daily life.
The day opens at the de Menils’ former residence, its interiors designed by couturier Charles James, and the house where the nonprofit Menil Foundation itself was born in 1954. From there, the campaign moves through the Renzo Piano-designed Menil Collection which opened its galleries and bungalows to the public in 1987, before heading to the Rothko Chapel. Home to fourteen of Mark Rothko’s canvases the Chapel remains – in Sorrenti’s words – a rare place where clothing and architecture meet in quiet dialogue.
An intergenerational cast, including Sigrid de L’Épine and artist Jean-Charles Blais alongside models Selena Forrest, Jackson Giles, and Lond Li among others, moves through these rooms, echoing their palette back in brick red, stone, deep brown, and chalk white. A film accompanies the imagery, tracking the garments in motion, while saxophonist Richard “Dickie” Landry, a longtime collaborator of the de Menils, threads an improvised score through the campaign.
The Menil Collection, Houston Texas | Courtesy of Loro Piana
The project also marks a deeper commitment. Loro Piana is supporting the Menil Collection’s fortieth anniversary in 2027, and contributing to Opening Spaces, the Rothko Chapel’s initiative to preserve its 55-year-old building and expand its campus. Menil director Rebecca Rainbow welcomed the Maison as a major supporter of the anniversary gala.
The Houston chapter joins a growing list of places Loro Piana has explored through its campaigns, from Cini Boeri’s Casa Rotonda to the Fondation Maeght, each chosen for the same reason: environments shaped as much by the people who lived in them as by the craftsmanship within.
The Menil Collection, Houston Texas | Courtesy of Loro Piana
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