Written By: Khansaa Houlbi
The Tiffany Timer, Eternity Baguette models, and a Schlumberger-inspired Sixteen Stone timepiece headlined the House’s Milan showcase.
January has a funny way of making everyone feel like a new person. Fashion gets rebooted, gym memberships spike, and inboxes fill with “fresh starts.” In watchmaking, the year’s first big statement arrives with LVMH Watch Week. From Jan. 19 to 21, Milan played host as the group’s Maisons rolled out their 2026 novelties. More than novelties, Tiffany & Co. brought a full presentation, anchored in heritage and design.
Courtesy of Tiffany & Co.
Rather than staging a straightforward watch launch, Tiffany framed the moment as a complete House universe, shaped by the instincts that have long defined its identity: storytelling, icons, and refined opulence with a light touch. Historic catalogs and rarely seen materials from The Tiffany Archives were shown alongside timepieces dating from the 1870s through the end of the 1930s, giving the new releases a richer sense of perspective. The result felt less like a product drop and more like Tiffany doing what it does best: turning objects into desire through narrative and design.
The narrative unfolded through four themes: Watchmaking Legacy, Art of Gem-setting, Design Legacy, and Heritage, each offering a different entry point into the Tiffany universe.
WATCHMAKING LEGACY
Tiffany’s Watch Week story opened with a nod to precision. Marking the 160th anniversary of the Tiffany Timing Watch introduced in 1866, the House debuted the Tiffany Timer, a contemporary iteration released as a limited edition of 60 pieces in platinum. Diamond baguette hour markers bring sharp, jewelry-like clarity.
And then the delight: a delicate and tiny 18k gold Bird on a Rock poised on the winding rotor of the customized El Primero chronograph movement, hidden in plain sight and intended for the wearer alone.
Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.
ART OF GEM-SETTING
If Tiffany has a native language, it is gemstones. The House celebrated its diamond expertise through archive timepieces spanning the 19th century to the present day, paired with the launch of new Eternity Baguette models.
In this latest chapter, the Eternity collection showcases bezels set with baguette-cut stones and highlights a self-winding mechanical movement in a non-limited-edition model. The signature remains intact: 12 precious stones of different cuts set at each hour. One piece includes a bezel set with topaz, emeralds, and sapphires; the other leans into pure radiance with baguette diamonds.
Courtesy of Tiffany & Co.
DESIGN LEGACY
Tiffany’s design identity has always lived somewhere between timeless and fearless. Here, the House paid tribute to Jean Schlumberger, whose imaginative work shaped Tiffany’s midcentury look. The Sixteen Stone collection returns in a new 36 mm model featuring a luminous mother-of-pearl dial and the signature rotating ring set with diamonds and a gold cross-stitch motif.
It is refined, but not tame, and that tension is exactly the point.
Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.
HERITAGE
Heritage tied the entire presentation together, grounding the new launches in Tiffany’s broader design story. The archival catalogues, historic documents, and rare timepieces on display made one thing clear: Tiffany has always understood how to build icons and how to make objects feel personal.
In Milan, Tiffany did not chase noise or overwhelm with volume. It delivered something far more convincing: a watch presentation with narrative, precision, and unmistakable Tiffany signatures, wrapped in the House’s most powerful asset of all, its legacy.
Courtesy of Tiffany & Co.
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