Posted By: Sorbet
The maison's newest sneaker land in breezy shots that mirror its easy, on-th-go design.
The Gucci Shift has arrived, introduced through a series of breezy, unfussy campaign shots that feel like iPhone photography, stripped-back and refreshingly raw. The relaxed visuals set the tone for the sneaker itself: a design centered on lightness, ease, and the ability to keep up with the rhythm of everyday life without sacrificing style.
Courtesy of Gucci
The Gucci Shift is ultralight and close to the ground, created for a world where being on the go is a constant. For women, the design combines GG mesh fabric with soft suede and elastic inserts, enhancing its deconstructed feel and comfort. The flat sole carries a subtle nod to ballet slippers, balancing elegance with practicality, while signature Gucci touches – the Web stripe, gold interlocking G charm, and canvas accents – roots the design in the house’s heritage.
Courtesy of Gucci
Courtesy of Gucci
For men, the sneaker takes on a bolder edge, with the Web stripe on the tongue and back, stitching that recalls the motif, and an outsole stamped with a maxi-logo details. Offered in leather, washed leather, and GG canvas, it has a modern presence that feels versatile and confident.
The launch is harmoniously tied together with the product and presentation; the simplicity of the imagery matches the effortless nature of the shoe. Lightweight, adaptable, and forward-looking, the Gucci Shift marks a new step in the house’s exploration of movement – sneakers designed not just to be worn but to keep the pace with the moment.
Courtesy of Gucci
END OF STORY
