MILEY CYRUS JOINS MAISON MARGIELA AS FACE OF FW25 AVANT-PREMIÈRE COLLECTION
Posted By: Sorbet
Paolo Roversi captures the singer in an intimate dialogue with Margiela's codes.
For decades, Maison Margiela has resisted the cult of celebrity, preferring anonymity, mystery, and its famously faceless models. But Fall-Winter 2025 marks a rupture: enter Miley Cyrus, unveiled as the Maison’s first true star campaign face, photographed by Paolo Roversi in a series of painterly, almost spiritual portraits.
Courtesy of Maison Margiela
Courtesy of Maison Margiela
The images are both raw and reverent. In some, Cyrus wears deconstructed silhouettes: a pea coat undone into abstraction, a satin dress turned inside-out. In others, she wears almost nothing at all: her body painted in Margiela’s signature bianchetto white, a nod to the atelier’s tradition of stripping objects down to their essence.
It’s an audacious pairing, but fitting. Cyrus, who has spent her career deconstructing and reinventing her public self, from Hannah Montana ingénue to rebellious pop subversive, mirrors Margiela’s own ethos of dismantling and rebuilding. Just as the Maison salvages garments, pressing them into permanent creases, fading them with time, and mending them into new life, Cyrus has patched together her identity in full view of the world.
Courtesy of Maison Margiela
Courtesy of Maison Margiela
Courtesy of Maison Margiela
Courtesy of Maison Margiela
Courtesy of Maison Margiela
Courtesy of Maison Margiela
Courtesy of Maison Margiela
Accessories anchor the collection’s narrative: the beloved 5AC bag softened into new tactility, the Dress-Age line of timeless totes, and the eternal Tabi boots, here painted, warped, and worn as if already bearing the memory of another life. Even shoes appear bent, molded as though crushed under Paris pavements, their scuffs elevated to couture.
In French fashion tradition, clothes are never just garments; they are philosophy, memory, and rebellion stitched into fabric. With Miley Cyrus at its center, Margiela’s FW25 campaign is an ode to imperfection, to time, and to the art of becoming.
END OF STORY
