JADEN’S GOT THE SOLE ROLE: FROM ICON LIVING TO LOUBOUTIN’S CREATIVE LEADING MAN

Christian Louboutin just found his new partner-in-style crime – and it’s none other than Jaden Smith. The rapper, actor, and all-round boundary-breaker has been tapped as the Maison’s first-ever men’s creative director, about 15 years after the house first expanded its famous red soles into men’s territory.

Smith is moving his talent to Paris, where he’ll debut his first designs during men’s fashion week this January. But it’s not just shoes he’s reimagining. Jaden will be shaping four collections a year across men’s footwear, leather goods, and accessories, while also dreaming up campaigns, events, and experiences that blur the line between fashion and art installation.

This appointment is the result of a creative spark that began back in 2019, when Smith and Christian Louboutin first met and bonded over their shared vision, curiosity, and commitment to pushing culture forward. For Louboutin, Jaden’s “multidimensional world” makes him the perfect fit to carry the Maison’s men’s line into its next chapter. 

The first taste of Jaden’s world for Louboutin arrives in January with an avant-premiere capsule dropping in select boutiques and online. His debut full collection will hit Paris Fashion Week in 2026 – and judging by the energy he’s bringing, it looks like the soles won’t be the only thing glowing in red.