DAISY EDGAR-JONES SHINES BRIGHT AS BOUCHERON’S NEWEST STAR
Posted By: Sorbet
The cool girl of British cinema finds her sparkle in Parisian high jewelry
Daisy Edgar-Jones has officially gone from IT girl to bejeweled IT girl. The actress, whose on-screen roles tug at our heartstrings and whose street style inspires moodboards, has just been announced as the new global ambassador for Boucheron, the Parisian high jewelry Maison with a reputation for audacity, artistry, and diamonds.

Daisy Edgar-Jones | Courtesy of Boucheron

Daisy Edgar-Jones | Courtesy of Boucheron
It’s a match made in diamond heaven. Edgar-Jones has long been a tastemaker, alternating between dreamy bohemian and refined minimalist off-duty aesthetic. At Cannes, in fact, she gave us a preview of this new chapter, turning heads in Boucheron’s iconic Question Mark necklace, a diamond-encrusted wink from 1879.
From Normal People to Crawdads to a Golden Globe nod, Daisy Edgar-Jones has stacked up a résumé as polished as a Boucheron showcase. With three more films on the horizon, she’s now taking on a part with fewer lines but far more carats.
As the Maison itself put it, the partnership celebrates “contemporary self-expression” and unapologetic freedom. Or in plainer terms: Daisy gets to play dress-up with some of the world’s most hypnotizing jewels, and we get to watch.

Daisy Edgar-Jones at Cannes | Courtesy of Boucheron

Daisy Edgar-Jones | Courtesy of Boucheron
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