1991
LOUBOUTIN OPENS FIRST BOUTIQUE IN PARIS’ 1ST ARRONDISSEMENT
The iconic French designer’s knack for designing fanciful footwear stretches all the way back to the mid-’70s, when a visit to France’s National Museum of Arts of Africa and Oceania inspired the then- teenage Louboutin to create stilettos that empowered women. After stints in Egypt and India, he worked for brands like Roger Vivier, Chanel, and Yves Saint Laurent throughout the ‘80s. But the year 1991 would prove monumental: it was when he officially formed his eponymous label and opened the doors to his very first boutique in Paris at 19 Rue Jean-Jacques Rousseau. The space was christened by Princess Caroline of Monaco.1992
THE ICONIC RED SOLE IS CONCEIVED
A year after opening his first salon, Louboutin’s calling card – yes, the famous red sole – was born. Frustrated by the lack of similarity between his initial sketches and the final products, the designer acted on a whim, grabbing his assistant’s bottle of red nail polish and painting the black soles with the colorful, glossy lacquer. This would prove to be a revolutionary concept, as his heels became instantly recognizable and enticingly unique. Louboutin would eventually trademark his signature red soles in 2012.2004
CARRIE BRADSHAW PUTS LOUBOUTIN ON THE MAINSTREAM MAP
It didn’t take long for Louboutin to rack up an A-list clientele (Catherine Deneuve and Diane von Fürstenberg were among his earliest fans), but the designer’s foray into popular culture happened around the mid-Noughties, when Sex and the City’s Carrie Bradshaw stylishly paraded around Manhattan – and our television screens – in his stilettos for three whole seasons. With the help of Patricia Field, the show’s notoriously eccentric costume designer, Bradshaw had a hand in catapulting him to mainstream status (while famously making a case for sporting mismatched Louboutin heels).
2006
LOUBOUTIN BRANCHES OUT INTO HANDBAGS
After focusing solely on women’s shoes for a decade and a half, Louboutin branched out into women’s handbags and leather goods in 2006. Lined with luxe red fabric, they mirrored his trademark aesthetic, and today – like his men’s shoes, fragrances, nail lacquers, and lipsticks – Louboutin’s purses remain a cornerstone of the brand.