A fighter’s grit on the gilded streets of London’s gold- selling center, Hatton Garden. Dressed in new Gucci, Aadam Hamed, son of 'Prince' Naseem, is stopped for selfies with the gold sellers that spot him, in crisp suits and louche monogram sets.
Crystal GG monogram zip-up jacket, navy trousers, lace-up boots, GUCCI
Brown GG monogram shirt and shorts, lace-up sneaker in black canvas with web details, GUCCI
Beige double-breasted jacket, beige trousers, and black lace-up boots, GUCCI
Navy suede jacket, light oversized denim pants, socks, horsebit slides, and large duffle in GG monogram-coated fabric with blue and light blue camouflage effect, GUCCI
Deep green suite, navy shirt, and black lace-up boots, GUCCI
Beige GG monogram jacket and pants, GUCCI
Creative Concept Studio Sorbet | Starring Aadam Hamed | Photographer Elliott Morgan | Videographer Hayden Brown | Editorial Director William Buckley | Production & Styling Krishan Parmar | Grooming Charley McEwen via The Only Agency | Fashion Gucci Cruise 2026 | City London