Scarlett Johansson, The Galleria Bag, and about six alternate realities later...
What do you get when you toss Yorgos Lanthimos into the glossy, hyper-polished world of luxury fashion campaigns? A surrealist fever dream wrapped in leather and stitched together with absurdity, obviously. Prada, in its infinite wisdom, has decided that the best way to make sure the Galleria bag never leaves your brain (or your soul) is to hand the camera to the man who gave us The Killing of a Sacred Deer and The Favorite. Safe to say: subtle this is not.
This year’s Prada Galleria campaign give us a cinematic mind-maze starring none other than Scarlett Johansson. After Jonathan Glazer’s beautifully eerie turn in 2024, Prada has doubled down on its auteur approach by pairing Johansson with Lanthimos for the first time ever. Consider this the cinematic crossover you never knew you needed.
Courtesy of Prada
Courtesy of Prada
Courtesy of Prada
Courtesy of Prada
In true Lanthimos fashion, Johnasson doesn’t just pose with the bag. She multiplies, transforms, and performs mysterious rituals in what feels like both a fashion film and a surrealist short story. The Prada Galleria sits at the center of it all, not as an accessory but as a talisman, a sacred object that is somehow both a bag and an existential vessel.
The Galleria has always been a Prada staple, but under Lanthimos’s lens, it becomes something far more elusive: a symbol of reinvention, persona, and identity itself. It’s a handbag that carries your things and all you alternate selves.