BURBERRY BACK TO THE CITY: LONDON’S STREETS GET A RUNWAY MAKEOVER FOR FALL 2025
Written By: Khansaa Houlbi
From double-deckers to double breasted coats, Burberry’s Fall 2025 campaign is a London love letter
There are few brands that can claim to bottle Britain’s essence the way Burberry does. Season after season, it has flirted with the archetypes of British style, whether the opulence of the countryside, the regal charm of the royal gardens, or the iconic ritual of a cafe’s full English breakfast. But this fall, Burberry turns its lens on the capital itself, reminding us that the truest muse is often the most obvious one: London. Fall, after all, is the city’s most evocative season, crisp, cinematic, and endlessly chic. And with Back to the City, Burberry invites us to walk the storied streets, double-decker by double-breasted coat, in a love letter to London life.
Courtesy of Burberry
Shot as both a film and portrait series, the campaign is less about spectacle and more about immersion. Daniel Lee, Burberry’s Chief Creative Officer, frames it perfectly: “Think of it as a guided tour of this incredible city.” And what a tour it is. The film adopts the vantage point of an open-top red bus, riding past iconic landmarks such as the National Gallery, Trafalgar Square, the London Eye, all unfolding in rhythm with the city’s perpetual motion.
Yet Burberry knows a city’s real story is written by its people. The cast embodies London’s quirk, charm, and cool in equal measure. Musician Jimothy Lacoste scores the journey with a soundtrack as witty as it is catchy. TikTok’s beloved “Bus Aunty,” Bemi Orojuogun, proves that double-deckers are runways when paired with confidence. Models Nora Attal, Rubuen Bilan-Carroll, and Libby Bennett round out the group, each wearing Burberry looks that echo the city’s own contrasts: timeless and electric.
Courtesy of Burberry
Courtesy of Burberry
Courtesy of Burberry
Courtesy of Burberry
Courtesy of Burberry
Courtesy of Burberry
Courtesy of Burberry
And the clothes? The category is: Urban tailoring autumnal layering realness! Trenches cinched against the October breeze. Checks reimagined with bold swagger. Outerwear that slips seamlessly from street to stage. It is Burberry at its most essential: a wardrobe for commuters, dreamers, and loungers alike.
With Back to the City, Burberry doesn’t just give us fashion, but also gifts us London. A capital of contradictions, a city always in motion, and now, a runway dressed in fall light. So hop on board, darling. This season, the best seat in the house is on the top deck, Burberry-clad and city-bound.
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