BVLGARI LAUNCHES FIRST-EVER JEWELRY SCHOOL IN VALENZA
Written By: Khansaa Houlbi
You no longer have to simply admire the secrets of Bvlgari – you can now learn them, master them, and make them your own.
Have you ever dreamt of crafting exquisite jewels with the same finesse and artistry as the masters behind Bvlgari’s legendary creations? Well, polish your passion and dust off those golden ambitions, because Bvlgari is officially opening the treasure chest of its craftsmanship to the world.
For over a century, Bvlgari has stood as an icon of Roman heritage and Italian excellence, celebrated globally for its daring creativity, innovative designs, and meticulous artistry. From emblematic Serpenti coils to hypnotizing high-jewelry masterpieces, the Maison’s distinctive style has long been the envy of collectors and enthusiasts alike. But behind every shimmering gem and intricate metalwork lies a legacy of savoir-faire passed down through generation, until now, mostly behind closed doors.
Scuola Bvlgari | Courtesy of Bvlgari
Introducing Scuola Bvlgari: a new chapter in the Maison’s story, where the doors of jewelry-making magic are finally flung open. Beginning September 2025, Bvlgari invites aspiring artisans, curious creatives, and passionate perfectionists to dive hands-first into the world of fine jewelry at its brand-new, first-of-its-kind school, open to all.
Located within the Maison’s newly expanded Manifattura Bvlgari in Valenza – the largest single-branded jewelry manufacturing site in the world – Scuola Bvlgari is more than just a school. It’s an invitation to explore the heartbeat of Italian craftsmanship. And yes, it’s housed right inside the very facility where Bvlgari’s iconic jewels come to life, making it the first jewelry school in the world within an active high-jewelry atelier.
In partnership with the renowned TADA – Tarì Design School, the curriculum is as rich and detailed as the jewels it aims to produce. The debut training programs – Goldsmithing and Gemstone Setting – begin September 2025 and are tailored for those with no prior experience, but an unstoppable passion for jewelry and a high school diploma to match.
Courtesy of Bvlgari
Courtesy of Bvlgari
Courtesy of Bvlgari
Courtesy of Bvlgari
Courtesy of Bvlgari
Goldsmithing – running through April 2027 – is an immersive 1,680-hour course covering every alchemical art from soldering and laser cutting to polishing and lost-wax casting. For those more enchanted by sparkle than metal, the Stone Setting program delivers 600 hours of hand-on practice in techniques like pavé, bezel, prong, and claw settings, backed by gemological theory so you’ll know your topaz from your tanzanite. Stepping beyond a traditional schooling experience, Scuola Bvlgari’s training is delivered by an elite ensemble of master goldsmiths, gemologists, 3D designers, and technical gurus, all working within earshot of Bvlgari’s own expert artisans.
The school builds on the Maison’s solid foundation of mentorship and excellence. The Bvlgari Jewelry Academy, launched in 2017 for onboarding and developing internal talent, now has a public-facing sister in Scuola Bvlgari, doubling down on Bvlgari’s belief that true luxury lies in sharing knowledge, preserving tradition, and fostering innovation.
More than a school, Scuola Bvlgari is a statement: one of accessibility, inclusion, and future-building. Situated in the historical goldsmith district of Valenza, the Manifattura is already a melting pot of over 32 nationalities. The Maison also champions social impact through its Refugee Program, offering professional training, mentorship, and integration for asylum seekers. This visionary initiative recently earned Bvlgari the UNHCR “Welcome.Working for Refugee Integration” label.
So if you’ve ever wanted to shape gold, set stones, and leave your mark in the world of high jewelry, now’s your moment. Enrollment is open. Visit www.scuolabulgari.com or follow @bvlgariscuola on Instagram, for more information.
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