Seven-time Formula 1 World Champion, trailblazer, and style icon Lewis Hamilton has been named Dior’s ambassador for men’s fashion. Renowned for his passion, Hamilton embodies the boldness and uniqueness of Dior allure, a modern yet timeless signature continually reimagined by Kim Jones season after season.

In further celebration of self-accomplishment and pushing boundaries, Dior is thrilled to announce that the multi-talented racing driver will also serve as a guest designer alongside the Artistic Director. Together, they have created a lifestyle capsule inspired by Hamilton’s powerful, exhilarating world. This collection merges couture with practicality, blending outdoor culture with luxury demands and functionality with virtuosity. The pieces will be available in boutiques and on Dior.com from October 17, 2024.

This captivating, inventive collaboration transcends the boundaries of dreams, performance, and excellence more than ever before.

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