A Plushie-Filled Festive Fairytale for Miu Miu’s Holiday 2026 Campaign
Posted By: Sorbet
Gigi Hadid stars alongside plushies and geese in Miu Miu's 2026 Holiday Campaign.
Courtesy of Miu Miu
It’s Christmas Day. Pots, pans, sizzles, and smells grow in tempo from all the different rooms inside Miu Miu’s lavish living quarters. Unlike years past, you won’t hear a ho ho ho! Perhaps not even reindeer bells. But ringing around the house is the sound of chimes wrapped on Miu Miu’s festive plushy mascots – rabbits, bears, and the like – and pitter-patters from the webbed feet of geese.
Welcome to the Uptown fairytale: a grand townhouse of polished wood and fragrant fir captured by Tina Barney, a photographer who’s long made the peculiar theatre of privileged family life her subject. Art director Christopher Simmonds fills the frames with plushies created specially by the Maison for the occasion and pampered like treasured guests (some even dressed in Miu Miu themselves).
Courtesy of Miu Miu
Courtesy of Miu Miu
Going through the holiday celebrations from tree dressing to dinner, chatting by the fireplace and on the couch, and light reading at the library is a cast of it girls. Gigi Hadid, Crystal Fish, Louis Jacobsen, XiaoWen Ju, Georgia Martin, Momo, and Nyla Singleton are lensed posing and chatting away with the poise of people raised among antiques and heirlooms and family rituals – plushies in hand of course.
Styled by Lotta Volkova, the wardrobe pairs Miu Miu archetypes with ‘seasonal shimmer’. Upcycled by Miu Miu knits pair with embroidered silk dresses, gamine tailoring in grey, country flannels, cotton uniform layered over sequined bralettes, and plump leopard-print shearlings over satin slip dresses. The iconic loafer and ballerina keep feet grounded, while the Beau, Vivant, Arcadie, and Wander bags do the carrying. Eyewear, hair accessories, mittens, hats, and scarves round off the winter spirit.
Courtesy of Miu Miu
Emilie Blichfeldt’s short film adds a dash of ceremony and mischief to the traditional festive day-in-the-life unfolding which in Miu Miu’s words is “bourgeois behavior subverted by humor and play.” Consider the geese some very merry guests.
Courtesy of Miu Miu
Courtesy of Miu Miu
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