See, one day the ad-men at Coke, in Atlanta,
came up with a way they could profit from Santa.
“Yes, green is attractive but, what if,” they said,
“his suit were the hue of our logo instead?
We’ll cook up commercials designed to evoke
the spirit of Christmas to advertise Coke!”
They put him on TV, and billboards, and posters,
on lunch boxes, dinner plates, tea trays, and coasters,
in newspapers, calendars, signs, magazines,
in scarlet instead of his usual greens.
The ads were an instant, unqualified smash,
and Coke execs found themselves swimming in cash.
They’d made Coca-Cola seem wholesome and healthy
by transforming Santa to make themselves wealthy.
But this had another surprising effect…
The kids who believed in him came to expect
that Santa would dress, not in green, but in red,
from the hem of his pants to the hat on his head.