THE FUTURE IS NOW

Miuccia has always been applauded for being a innovator and opinion leader when it comes to design, which is why for her first appearance in New York, the Italian genius showcased her Resort 19 collection at her striking Herzog & de Meuron-designed headquarters. Where else?

THE INSPIRATION

Miuccia needed no inspiration other than her own archives and her infinite creativity, to create a collection of Prada classics that united retro with modernity. Staging the show at the Italian brand’s sleek and impressive Herzog & de Meuron-designed HQ in NYC – its first show in the city after a 20-year absence – made perfect sense.

“[This collection]; It’s a kind of fantasy of reality”
Miuccia Prada
THE SET-UP

While Prada didn’t build a Cruise ship like Chanel, or show their collection in a fire-lit graveyard like Gucci, their Resort 2019 show was no less impressive. While the show took place at Piano Factory, a minimalistic space designed by Herzog & de Meuron and also the brand’s HQ in NYC on West 52nd Street, it was also live-streamed in Times Square with the runway mirroring New York’s “frenetic energy” according to Miuccia herself. The images were then “played and distorted on hanging, transparent screens throughout the set” creating an impressive and futuristic cyclical effect of the models walking down the runway.

THE GUEST LIST

Selena Gomez, Dakota Fanning, Marc Jacobs, Uma Thurman, Claire Danes, Lily Collins, Baz Luhrmann, Alexa Chung, Ava DuVernay, Katherine Langford, Sasha Lane, and Chloë Sevigny were all on the night’s guest list, the majority of whom wore Prada. Naturally.

THE CLOTHES

For Resort 2019, Miuccia looked to the 90s in a collection and recycling retro that was geeky-cool making references to some of her previous hits. She referenced her Spring 1996 collection which was made up of ‘ugly’ patterns and prints. She merged kick flares with late-2010 pieces like logo-branded sportswear and technical pieces and a mix of athleisure sports jerseys and zip polos with silk chiffon brought the collection decidedly into the now.

THE ACCESSORIES

The collection included a plethora of giant trapper hats with the looks, each matching the print of the clothes it was worn with. Accessories also included color-block handbags in luxurious leather and adding to the retro feel of the collection, finished off with chunky stack-heeled loafers paired with graphic tights.

THE SOUND TRACK

Miuccia Prada tapped one of the biggest show music producers in fashion, Frédéric Sanchez to provide a soundscape for the show that was based around 90s nostalgia. Any hits that were iconic in the 90s made its way onto the show playlist including Daft Punk and R.E.M.

THE AFTER-PARTY

Following the show, Miuccia Prada hosted a private, intimate dinner at the show space on the 7th floor. Seeing as the show was two nights before the MET Gala, the VIP guest list took it easy. Dakota Fanning chatted with Jonah Hill; Sarah Paulson huddled with Tracee Ellis Ross and Claire Danes; Lena Waithe, Zadie Smith and Lily Collins caught up while even Selena Gomez, who skipped the show but made it into the after party with her friend, stylist Kate Young, made an appearance.

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