Miuccia has always been applauded for being an innovator and opinion leader when it comes to design. For her first appearance in New York, the Italian genius showcased her Resort 2019 collection at her striking Herzog & de Meuron-designed headquarters, because… where else?
Miuccia needed no inspiration other than her own archives and her infinite creativity, to create a collection of Prada classics that united retro with modernity. Staging the show at the Italian brand’s sleek and impressive Herzog & de Meuron-designed HQ in NYC – its first show in the city after a 20-year absence – made perfect sense.
While Prada didn’t build a cruise ship like Chanel, or show their collection in a fire-lit graveyard like Gucci, their Resort 2019 show was no less impressive. The show – which took place at Piano Factory, a minimalistic space designed by Herzog & de Meuron and also the brand’s HQ in NYC on West 52nd Street – was also live-streamed in Times Square with the runway mirroring New York’s “frenetic energy” according to Miuccia herself. The images were then “played and distorted on hanging, transparent screens throughout the set” creating an impressive and futuristic cyclical effect of the models walking down the runway.
THE GUEST LIST
Selena Gomez, Dakota Fanning, Marc Jacobs, Uma Thurman, Claire Danes, Lily Collins, Baz Luhrmann, Alexa Chung, Ava DuVernay, Katherine Langford, Sasha Lane, and Chloë Sevigny were all on the night’s guest list, the majority of whom wore Prada. Naturally.
For Resort 2019, Miuccia looked to the ‘90s, recycling geekycool retro that nodded subtly to some of her previous hits. For example, she referenced her Spring 1996 collection, made up of ‘ugly’ patterns and prints. She merged kick flares with late-2010 pieces like logo-branded sportswear and technical pieces and a mix of athleisure sports jerseys and zip polos with silk chiffon brought the collection decidedly into the now.
“[THIS COLLECTION]; IT’S A KIND OF FANTASY OF REALITY”
The collection included a plethora of giant trapper hats, each matching the print of the clothes they were worn with. Accessories also included color-block handbags in luxurious leather, which added to the retro feel of the collection, finished off with chunky stack-heeled loafers and graphic print tights.
Miuccia Prada tapped one of the biggest show music producers in fashion, Frédéric Sanchez, to provide a soundscape for the show that was based around ‘90s nostalgia. Any hits that were iconic in the ‘90s made their way through the runway speakers, including iconic tracks by Daft Punk and R.E.M.
Following the show, Miuccia Prada hosted a private, intimate dinner at the show space on the 7th floor. As the show was just two nights before the MET Gala, the VIP guest list took it easy. Dakota Fanning chatted with Jonah Hill; Sarah Paulson huddled with Tracee Ellis Ross and Claire Danes; and Lena Waithe, Zadie Smith and Lily Collins caught up. Even Selena Gomez – who skipped the show but made it to the after-party with her friend, stylist Kate Young – made an appearance.
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