Chopard has announced that it will now only sell 100 per cent ethically-sourced gold, paving the way for global jewelry brands to become more ethically-sustainable. Defined as “gold acquired from responsible sources that has been verified to meet international practices and social standards”, sustainability has been the jeweler’s priority for over thirty years by firstly regrouping all of their ateliers in-house. Now, by using only ethically-sourced gold, the 158-year-old house leads the way in high jewelry with a conscious. Caroline Scheufele, Chopard’s co-president and creative director, explains; “ True luxury comes only when you know the hand print of your supply chain”.
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