PIAGET

DESERT CULTURE

Saudi Arabia is having a moment. From international music festivals to the Coachella-backed Desert X exhibition that spanned the grounds of the Al-‘Ula oasis, the country is engaging in dialogues and shaping its own voice. For that extra dazzle to reach maximum shine, Winter at Tantora Festival has teamed up with Swiss jeweler Piaget on an exclusive collaboration, presenting precious patrimonie pieces alongside newly designed watches and necklaces, merging heritage and modernity, and symbolizing an intricate bond between the Maison and the Unesco-protected site. Hot on the heels of the collaboration, an auction of Piaget watches and jewels will be organized with all proceeds funding academic scholarships to benefit Al-‘Ula’s artisan community.

piaget.com

 

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