LOUIS TO THE FUTURE

LOUIS VUITTON

When word came in that Louis Vuitton was planning to present its Cruise 2020 collection at John F. Kennedy airport’s TWA Flight Center, we knew we were in for a journey. The Eero Saarinen- designed vast bird-shaped structure met Nicolas Ghesquière’s ‘80s punk glam army, which was chic, but that’s not all. The guests arrived, the models walked, and the showstopping LED tote happened – the idea: making the handbag an extension of your smartphone. Eero Saarinen was probably watching from above with a thumbs up. Named the “canvas of the future”, the two OLED-mounted prototypes are both equipped with functioning and moldable flexible video screens, made of the same LED lights found in some smartphones and allowing for 1920×1440 resolution. In short, with this new connected accessory, the House’s digital endeavor is reaching new heights, merging both hi-tech and illustrious craftsmanship, and scrambling perceptions of what the limitations of a luxury fashion House might be. Ghesquière described his showspace as “a modern marvel that will impress generations to come.” Seems like he also pretty much summed up his new design. Add us to the waiting list!

louisvuitton.com

 

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