Gucci’s latest venture, ArtLab, is focused on experimenting and concocting the accessories you’ll be lusting over in the future.
“[ARTLAB] IS A TESTAMENT TO OUR BELIEF IN CREATIVITY, ARTISANAL CRAFTSMANSHIP, INNOVATION AND TECHNOLOGY, AND SUSTAINABILITY…”
MARCO BIZZARRI, PRESIDENT AND CEO OF GUCCI
In some ways, Alessandro Michele, Gucci’s innovative and pioneering creative director, is like a scientist, studying and concocting inventive ideas to strengthen his craft. For this reason, it makes sense that the Italian brand, at the beginning of the year, opened an experimentation laboratory located near the historical HQ of the company in Casellina, called Gucci ArtLab.
The new futurist centre focusing on leather goods and shoes, spans 37,000 square meters and employs over 800 craftsman whose sole aim is breathe life into the revolutionary vision of Michele. The demand for Gucci’s products has nearly doubled in the past three years, so the ArtLab’s aim if for a dedicated group of artisans to focus on developing the Gucci products of the future – the bags and shoe’s that you’ll be coveting in the season’s to come.
The state-of-the-art center includes a test lab, where each product is put in a climate chamber and undergoes physical and chemical testing, a laboratory specializing in new materials, metal hardware and packaging and an internal last and heel department, focusing on the quality and longevity of all Gucci shoes.
The lab also ensures that the increasing demand for Gucci’s accessories is met (in 2017, leather goods and shoes accounted for over 70-percent of Gucci’s total revenues), with the team focusing on technological innovations in manufacturing and a commitment to reducing lead-time. Brilliant news for those with little patience when it comes to investing in the latest ‘it’ accessories.
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