WHAT WOMEN WANT
Parisian-label Ba&sh was born from two women, best friends Barbara Boccara & Sharon Krief, who wanted to make clothes they wanted to wear. The result? A now cult-classic brand filled with wardrobe season’s staples, from the perfect white shirt, the camel trench and boho-inspired midi floral dresses – and that’s just for this season. “We saw a gap in the market – good clothes, as a reasonable price point, that we wanted to wear ourselves,” simply explains Boccara from their Paris-based HQ. “We design clothes for us and our friends, and make sure we test out every piece in the collection ourselves. It has to feel good,” continues Krief, sat next to her on a comfy sofa. The brand has just opened their first Middle East store, in Dubai’s City Walk, stocking an emphasis on floaty dresses and light, versatile separates – exactly the type of clothes that women in the region want in their wardrobes.
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