EXTRA HELPING – DESIGN FOCUS

AESOP

DESIGN FOCUS

“For many people here we hope it will be a place of liberation.”

Melbourne brand Aesop has opened its debut store in The Dubai Mall, the first in the Middle East. True to the brand’s ethos, the boutique has been designed with the consumer experience in at the forefront, with soothing organic interiors to match the products made from the best plant-based and laboratory-made ingredients and for the first time, a booth where clients can immerse themselves in the Aesop experience in private. “Each of our stores reference the culture it’s in. The room of discretion is a place of respect,” explains Aesop GM Suzanne Santos. “For many people here we hope it will be a place of liberation.”

www.aesop.com

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